Product Designer

About the role

Description At Toku, we create bespoke cloud communications and customer engagement solutions to reimagine customer experiences for enterprises. We provide an end-to-end approach to help businesses overcome the complexity of digital transformation and deliver mission-critical CX through cloud communication solutions. Toku combines local strategic consulting expertise, bespoke technology, regional in-country infrastructure, connectivity, and global reach to serve the diverse needs of enterprises operating at scale. Headquartered in Singapore, Toku supports customers across APAC and beyond, with a growing footprint across global markets. As a publicly listed company, Toku continues to scale its presence and impact across international markets. As our first dedicated Product Designer, you will play a key role in shaping how customers experience Toku’s platform. Working closely with the Head of Product and Engineering, you’ll own the end-to-end design of our customer experience products, establish our design system, embed user research into product development, and influence future product direction. This is a hands-on, high-ownership individual contributor role with significant opportunity to define how product design evolves at Toku. You will thrive in this role if you enjoy turning complex problems into intuitive user experiences while balancing customer needs with technical realities. Requirements What you will be doing Product Design: Own the end-to-end UX and UI design of Toku’s core product experiences, including contact centre, agent, supervisor and AI-powered workflows, delivering intuitive, scalable solutions for enterprise customers. User Experience: Translate complex business, regulatory and multi-market requirements into interfaces that are simple, intuitive and trustworthy for customers operating in production environments. AI Product Design: Design AI-powered experiences that support real-world customer operations, ensuring reliability, transparency and user trust are prioritised over demonstration-driven functionality. Design System: Establish and continuously evolve Toku’s design system by creating reusable Figma components, shared design tokens (colour, typography and spacing), and design standards that remain closely aligned with the React frontend and engineering implementation. Cross-functional Collaboration: Partner closely with Product Managers and Engineering throughout discovery, solution design and delivery, contributing design expertise while helping shape product direction. User Research: Build a lightweight but effective user research practice by establishing usability baselines, planning and conducting usability testing, interviewing users, validating design concepts before release, and using customer evidence to drive continuous improvement. Continuous Improvement: Champion design quality across the organisation, helping establish best practices and ensuring design decisions are supported by real customer insights rather than assumptions. Ownership: Help establish Product Design as a core capability within Toku, taking ownership of how design operates, collaborates and delivers value as the function grows. We’d love to hear from you if you have Product Design Experience: 5+ years of experience designing enterprise software or B2B SaaS products, ideally within communications platforms, CCaaS, CPaaS or AI-enabled products. UX & UI Expertise: Strong end-to-end product design capability across both user experience and visual interface design, with a portfolio demonstrating thoughtful problem solving and polished execution. Design Systems: Hands-on experience building, implementing or significantly maintaining design systems that are actively adopted by engineering teams. User Research: Practical experience planning and running usability testing, user interviews and design validation without relying on a dedicated research team. AI Products: Experience designing AI-powered product experiences, with a practical understanding of what makes AI trustworthy, reliable and usable in production environments. Enterprise Products: Experience designing products that support complex workflows, multiple user types and operational environments where clarity and usability are essential. International Products: Experience designing products that support localisation, customisation and multiple languages, markets or customer brands. Experience within regulated industries would be advantageous. Modern Design Workflows: Experience collaborating closely with software engineers using modern design-to-development workflows, including Figma, React-based product teams, design tokens and AI-assisted prototyping tools. Communication: Excellent communication and collaboration skills, with the ability to work effectively across distributed, cross-functional teams. Portfolio: A strong portfolio that demonstrates your design thinking, execution and decision-making process, including the user research and evidence that informed your work. Location: This role can be based in The Netherlands – Hybrid work model, or in wider Europe – remote. Toku has been recognised as a LinkedIn Top Startup and by the Financial Times as one of APAC’s Top 500 High Growth Companies. If you’re looking to be part of a company on a strong growth trajectory while working on meaningful, real-world challenges, we’d love to hear from you.